Baby Products
Compliments aimed to refresh their range of baby products, introducing a softer and more contemporary design. The concept focused on creating a distinctive illustrative system tailored to baby products, offering both uniqueness and storytelling.
Year
2024
Scope
Packaging
The result is a design that combines both vibrant and soft colors with illustrations integrated into the packaging, making it stand out from competitors. Each product range shares a cohesive visual thread but differentiates itself through the unique monochromatic color schemes chosen for each line.
The illustration is the main element of the design. The goal was to create an animal illustration with its own personality and color palette. This approach establishes storytelling across the Compliments packaging, functioning as a cohesive brand asset. The illustrations are fully integrated into the packaging, enhancing the line’s uniqueness.
Credits
Creative Direction
Sunaynna Venkatesh
Graphic Design
Ana Leao
Illustration
Ana Leao
Agency
Marks Design