Hubb
Hubb is a platform where people can explore activities, find friends, and build connections tailored to their interests. We centered the brand direction around the idea that every activity is an opportunity to connect.
To bring this vision to life, we created a brand identity with vibrant colors and variable typefaces that evoke a sense of curiosity, discovery, and adventure, encouraging users to step out of their comfort zones and embrace new experiences.
Year
2024
Scope
UX | Digital | Branding
Credits
Strategy
Ana Leao, Geehyun Chun
Graphic Design
Ana Leao, Geehyun Chun